WordPress Vs Magento – Which One Is Best For Your Online Store?

If you’re currently managing a website and seeking to integrate E-Commerce functionality, then you can choose from numerous options. So, as you scroll ahead, you can check out which the advantages and disadvantages of using Magento and WordPress.

If you have experience in managing content through WordPress, then you may not prefer Magento. Both the platforms are similar because the site can be customized, and help the domain to achieve a high rank in the search engine results. However, the main difference lies in the core purpose. While WordPress is exclusively oriented towards publishing content, Magento is devoted to E-Commerce.

According to statistics, almost 17 percent of websites are managed through WordPress. It is quite popular among web developers because of the template customization and the plug-in architecture. To enhance the functionality, an individual can always install plugins like WooCommerce, Easy digital downloads plugin, or Sell with WP.

As far as Magento is concerned, it is nothing but an E-Commerce platform with 150,000 businesses online. With a high-level of customization, the platform offers the flexibility to set up online stores according to the requirements. A developer can always expect generation of reports, multi-store management, mobile commerce, Search Engine Optimization, and other tools. The interface aids to create complex content pages and menus as well. Moreover, Magento is much more secure than WordPress third-party extensions.

If you choose the Enterprise Edition of Magento, then the tailor made solution can deliver high performance and help you enhance the online store. You can also benefit from technical support and plenty of features and extensions. On the other hand, the community edition is ideal which helps small businesses to add product categories, user groups, coupons, etc.. Additionally, as you explore the platform, you can avail features like related products, up sells, cross sells, and multiple stores.

• When it’s time to establish an online marketplace, the complex solutions could be offered through Magento. Even though you might find a suite of functionalities with WordPress, nothing beats the offerings of Magento.
• If you wish to sell products virtually, then this can be easily done through WooCommerce or Easy Digital Downloads. You no longer have to worry about order tracking or shipping arrangements.
• With the integration of the shopping cart solution, it becomes easier to offer company services through both the platforms. While Magento features built-in functions, with WordPress you need to use plugins like WP contact form, WP events, and many other modules.
• When you are concerned about selling physical products, then your choice depends on the number of products you wish to promote. As compared to WordPress, Magento is useful when you need to showcase more than 500 products.
• WordPress may not support the online store development because it has limited plugins. The CMS may not cater to the needs in case you need to integrate different shipping options, secure payment gateways or present the store in many languages. Conversely, the Magento Admin Panel is dedicated to help you incorporate E-Commerce capabilities and not that much for content marketing.
• In case you wish to promote products from multiple vendors and integrate the store with a POS system, then you should opt for Magento. But, if you want the online store up and running and wish to proceed with minimal customization, then it’s better to go for WordPress.

How Development Differs?

As soon as the professional starts off with the development, a huge difference is observed between WordPress and Magento. If you have used WordPress earlier, then may find it complicated to work with Magento owing to the terminologies and the applications. However, it’s easy to learn Magento once you have known the difference between both the content management systems.

Templates

With WordPress, it’s easier to develop the template files and apply it on the same web page. Magento functions are far or less similar but the tasks can’t be carried out in a few clicks. You need to write a program to get things done with Magento. For instance, in case of Magento, you can’t set up additional CMS page templates after creating the template file. Instead, for updating the templates, it’s required to create a new module.

CMS Static Blocks

In Magento, CMS static blocks could be referred to as widgets and blocks in WordPress. While these act synonymous to widgets in WordPress, they can be used to manage design and structural elements. Moreover, you can get the most from Magento because it offers many widgets with a high level of functionality.

The major difference lies in the programming language in both, WordPress and Magento. While the former is based on PHP scripts, the latter platform is based on the object oriented programming concept. Staying organized would be simpler with WordPress because the platform follows a unique naming convention. Having said that, the web developer may get confused to trace a file in Magento because all the files share the same name.

Now, let’s check out what is different between WooCommerce and Magento.

WooCommerce is a powerful plugin for WordPress. It offers the required features for the E-Commerce solution even as it helps to use the platform with ease. On the contrary, Magento is a platform that can be customized for medium to large online stores.

• If security is the prime concern, then WooCommerce offers basic security features while Magento offers advanced security features. WooCommerce is suitable for beginners and Magento is recommended for users who know the basics of web development.
• When you need to manage products, then WooCommerce offers a unique approach with options for virtual and physical products. Setting up items can be simple if you have used WordPress before. Furthermore, the functionality could be enhanced with some product add-ons. On the other hand, Magento has many features which can be used without any extensions. For instance, it has advanced pricing rules, wish lists, grouped items, and personalization of products.
• While WooCommerce offers a variety of free and premium themes, Magento boasts an exclusive layout and theme system. This means that the retailer can transform the experience by changing the themes in WordPress. He would have to literally struggle to look for options when it’s about Magento development.
• WooCommerce enables you to integrate the online store with any payment processors. On the contrary, Magento can be easily integrated with Authorize.net, PayPal and BrainTree. It has efficient APIs to connect with third-party solutions.
• A business owner may feel the pinch as he chooses Magento. This is because the platform offers a free community version and many premium services. Well, that’s not the case with WooCommerce because it is a totally free platform.

Finally, we suggest you to get a Magento store developed along with a WordPress blog. This would help you boost the web traffic and notify customers about your products through the blogs. You can also benefit from the evolving trend in which blogs can be managed through the Magento backend interface. But, on the front end, you can present the WordPress layout along with the URL. In case you are looking for the best tool for setting up a WordPress blog, then you should go for Fishpig WordPress integration tool for Magento.